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Micro-Star International

Coordinates: 25°00′25″N 121°29′13″E / 25.006954°N 121.486846°E / 25.006954; 121.486846
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"MSi" redirects here. For other uses, see MSI (disambiguation).
Micro-Star International Co., Ltd.
Native name
微星科技股份有限公司
Company typePublic
TWSE: 2377
ISINTW0002377009 Edit this on Wikidata
IndustryComputer hardware
Electronics
Founded4 August 1986; 38 years ago (1986-08-04) in Taiwan
FoundersJoseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
HeadquartersZhonghe, New Taipei, Taiwan
Area served
Worldwide
Key people
Jeans Huang, President
Products
RevenueIncrease NT$180.4 billion (2022)[1]
Increase NT$10.69 billion (2022)[1]
Increase NT$9.96 billion (2022)[1]
Websitewww.msi.com
Secondary logo

Micro-Star International Co., Ltd. (commonly known as MSI; Chinese: 微星科技股份有限公司) is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer hardware as well as related products and services, including laptops, desktops, motherboards, graphics cards, all-in-one PCs, servers, industrial computers, PC peripherals, and car infotainment products, among other products.

The company has a primary listing on the Taiwan Stock Exchange[2] and was established on August 4, 1986,[3] by five founders – Hsu Hsiang (a.k.a. Joseph Hsu),[4] Huang Chin-Ching (a.k.a. Jeans Huang),[5][6] Lin Wen-Tung (a.k.a. Frank Lin),[7] Yu Hsien-Neng (a.k.a. Kenny Yu),[8] and Lu Chi-Lung (a.k.a. Henry Lu).[9] First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its Bao'an plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe.

Operations

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MSI's offices in Zhonghe District, New Taipei City, Taiwan, serve as the company's headquarters, and house a number of different divisions and services.[10]

Manufacturing initially took place at plants in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant in mainland China.

The company has branch offices in the Americas, Europe, Asia, Australia and South Africa. As of 2015, the company has a global presence in over 120 countries.

Products

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MSI Bravo laptop
An MSI Store. The MSI dragon, Lucky, greets customers at the entrance.

The company first built its reputation on developing and manufacturing computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 for the vehicle infotainment market. It provides many computer and tech oriented products including laptops, desktops, monitors, motherboards, graphics cards, power supply products, computer cases and liquid cooler for gamers and content creators, all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot.[11]

When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first over-clockable 286 motherboard.

In 1989, MSI introduced its first 486 motherboard; in 1990, its first Socket 7 based motherboard; in 1993, its first 586 motherboard; and in 1995, its Dual Pentium Pro-based motherboard. In 1997, it introduced its Intel Pentium II-based motherboard with Intel MMX Technology, along with its first graphics card product and first barebone product. In 2002, it released its first PC2PC Bluetooth & WLAN motherboard.[citation needed]

In 2000, MSI introduced its first set-top box product (MS-5205);[12] in 2003, its first Pen Tablet PC product (PenNote3100);[13] and in 2004, its first Notebook product (M510C).[14] In 2009, MSI introduced its first Ultra Slim Notebook (X320),[15] and first all-in-one PC (AP1900).[16]

MSI released their first digital audio player in 2003, in a line called MEGA.[17]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, all-in-one PCs and gaming peripherals designed for gamers and power users.

The company has been a sponsor for a number of eSports teams[18] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[19][20] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[21]

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops.[22][23]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.[24][25][26][27][28][29]

MSI expanded its scope of business into Content Creation in 2018 and demonstrated creator-centric laptops at IFA 2018.[30][31][32]

The MSI Optix MPG27CQ gaming monitor was the recipient of the 27th Taiwan Excellence Gold & Silver Awards.[33]

History

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MSI's five founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all worked for Sony before establishing MSI. Sony's corporate downsizing in 1985 brought them together. With the engineering background working for Sony, they established Micro Star International together in August 1986.

In 1997, MSI inaugurated Plant I in Zhonghe, followed by the opening of Plant III in Zhonghe in 2000. In the same year, MSI Computer (Shenzhen) Co., Ltd. was established, and in 2001, MSI Electronics (Kunshan) Co., Ltd. was founded. In 2002, MSI set up its European logistics center in the Netherlands. The company went public in 1998 with an IPO on the Taipei Stock Exchange (TAIEX).[citation needed]

In 2003, MSi released the "Mega PC", a shelf stereo computer hybrid with a front panel resembling the former and desktop computer connectors on the rear.[34]

In 2017, MSI signed a laptop distribution deal with Mustek.[35] In April of the same year, MSI names certified partners for the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair, SteelSeries, G.Skill, Cooler Master, InWin, Phanteks, and others.[36]

Also April 2017, MSI launched "Join the Dragon" team sponsorship program to discover talented eSports teams.[37] They have partnered with ESL for ESL One events in 2018[38] and became the official partner of ESL One Cologne 2018, one of the biggest events on the Counter-Strike: Global Offensive calendar.[39] MSI sponsored the Method eSports organization in August 2018.[40] MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's AVANGAR won the Championship.[41][42]

MSI and Ubisoft jointly presented Ambient Link (synchronized game lighting) on Assassin's Creed Odyssey and Tom Clancy's The Division 2 in 2019.[43][44][45]

In September 2020, MSI unveiled a new line of business-oriented laptops under the "Modern", "Prestige", and "Summit" lines, and a new logo specific to these models.[46]

Over the years, MSI has earned awards and recognitions, including being ranked among the Top 20 Taiwan Global Brands in 2008[47] and named one of the Top 100 Taiwan Brands in 2011.[48] In 2015, Laptop magazine ranked MSI the fourth-best laptop brand of the year,[49][50] and according to Topology Research Institute, MSI was the largest gaming laptop supplier worldwide in 2016.[51][52] MSI had also been awarded the Taiwan Excellence award for 15 consecutive years in 2013.[53] In August 2018, MSI was rated the Best Gaming Laptop Brand of 2018 by Laptop Mag. New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company an 84 out of 100 and put it on the top spot.[54]

On 7 October 2020, MSI released a public statement about their subsidiary Starlit scalping MSI-made Nvidia RTX 3080 and 3090 GPUs, and selling them for higher than MSRP on eBay.[55]

During the 2022 Russian invasion of Ukraine, MSI refused to withdraw from the Russian market. Research by Jeffrey Sonnenfeld of Yale University put MSI in the Yale CELI List of Companies category of "Digging In - Defying Demands for Exit or Reduction of Activities", the only Taiwanese company in the database.[56] MSI issued a statement on March 28, 2022, claiming that it abides by all international regulations in terms of its sales and operations in Russia.[57]

At Computex 2023, MSI revealed a collaboration with Mercedes-AMG for a special edition of its Alpha 17 gaming laptop. This limited-edition model features design elements inspired by the AMG performance brand, integrating the aesthetics and luxury of Mercedes-AMG with high-performance gaming hardware. The partnership emphasizes both brands' focus on speed, precision, and cutting-edge technology.[58]

In 2024, MSI partnered with Discovery to promote Earth Day, highlighting their environmental efforts. This collaboration underscores MSI's commitment to sustainability through initiatives like reducing greenhouse gas emissions and promoting green energy solutions. MSI also supports community activities such as tree planting and beach clean-ups to further environmental conservation.[59]

In PCMag's 2024 Best Tech Brands, MSI upheld its impressive Net Promoter Score of 81 in the consumer laptop survey. With 20 reviews, many rated at 4.5 stars, MSI secured a top-five spot, an achievement few other PC makers can claim.[60]

MSI won the 2024 Readers' Choice Award for gaming PCs, earning top marks in satisfaction and technical support. DIY PC builders reported higher satisfaction across most categories but rated MSI better for recommendation likelihood and support.[61]

MSI held Creator Awards 2024, celebrating creativity across various fields. Participants can showcase their innovative projects for a chance to win prizes and recognition. The awards aim to support and inspire creators by providing a platform to highlight their work.[62]

In 2024, MSI Gaming Arena hosted a Dota 2 e-sports tournament in Southeast Asia. Teams were chosen through regional qualifiers for the online playoffs, which were scheduled from September 27 to October 6.[63]

The Discovery documentary Esports: The Rise of the New King examines the rapid transformation of gaming into a prominent sport, premiering in August 2023. It focuses on MSI's contribution to esports, particularly in hardware and cooling technology, while also showcasing events like ESL One New York and the MSI MGA finals. The program highlights the role of PC gaming in driving hardware sales and the growing partnership between manufacturers and esports tournaments.[64]

MSI introduced new server platforms powered by Intel's Xeon processors, featuring 6 performance cores for improved computational performance. These servers are designed to enhance AI, data processing, and cloud computing capabilities. The new platforms highlight MSI's focus on scalability and advanced technology for high-performance computing environments.[65]

At the 2024 Taipei Auto Show, MSI unveiled a new range of smart electric vehicle (EV) chargers. The lineup features residential and commercial models, including the EV Life charger, which is compatible with both U.S. and European charging standards. MSI's commercial chargers offer payment options and advanced management features, such as parking management via license plate recognition. Additionally, the EV AI charger has been honored with a Taiwan Excellence Award.[66]

List of CEOs

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  • Charles Chiang (1 January 2019 – 7 July 2020)
  • Jeans Huang (8 July 2020 -)

Sponsorship

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The company once partnered with eSports teams Fnatic[67][68] and Cloud 9.[69]

It has also been a sponsor for a number of eSports teams worldwide, including METHOD,[70] PENTA Sports,[71] Energy eSports,[72] HWA Gaming,[73] yoe Flash Wolves,[74] NXA-Ladies,[75] Vox Eminor,[76] DeToNator,[77] Team Infused,[78] Aperture Gaming,[79] Phoenix GaminG,[80] Karmine Corp, Aiolikos FC, etc.

MSI announced a partnership with Monster Energy Yamaha MotoGP in February 2022 to support the team with PC hardware throughout the MotoGP season.[81]

See also

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References

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  1. ^ a b c "Micro-Star International Co., Ltd Annual Report". Micro-Star International Co., Ltd. Retrieved 4 Dec 2023.
  2. ^ "Micro-Star International Co (2377:Taiwan Stock Exchange)". Bloomberg News. Retrieved 5 February 2015.
  3. ^ "Micro-Star International Co Ltd". Bloomberg.
  4. ^ "Hsu Hsiang "Joseph" Chairman/President, Micro-Star Intl Co Ltd". Bloomberg.
  5. ^ "Huang Chin-Ching Vice Chairman/President, Micro-Star Intl Co Ltd". Bloomberg.
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  7. ^ "Wen-Tung Lin, Micro-Star Intl Co Ltd". Bloomberg.
  8. ^ "Yu Hsien-NengSr VP:Management Committee, Micro-Star Intl Co Ltd". Bloomberg.
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  81. ^ LUMHOD, MAYNARD (17 September 2021). "MSI and Yamaha form partnership to support its eSport riders". themoderncreatures.com/. Retrieved 2022-03-08.
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25°00′25″N 121°29′13″E / 25.006954°N 121.486846°E / 25.006954; 121.486846

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